In this course, learners will be introduced to Adobe Experience Cloud, an end-to-end suite of digital marketing tools built on the only platform designed for personalization at scale.
We will explore the Experience Cloud categories, applications, and their functionalities. We will take a peek at the history of Adobe Experience Cloud. Finally, learners will be introduced to the Adobe Experience Platform and how it fits into the larger Adobe Experience Cloud ecosystem.
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This module introduces Adobe Experience Cloud, an end-to-end suite of digital marketing tools built on the only platform designed for personalization at scale.
After completing this module, you will be able to:
- Summarize customer experience management in Adobe Experience Cloud.
- Describe how Adobe Experience Cloud addresses customer experience management challenges.
- Recognize various components of the Adobe Experience Cloud marketecture.
- Identify the Adobe Experience Cloud applications and their functionality.
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Introducing Adobe Experience Cloud
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In this module you will understand the evolution of the Adobe Experience Cloud and what lead to the creation of the Experience Platform. You'll also understand the unique challenges faced by marketing and engineering teams and the business that a centralized marketing brain provides to both organizations and customers.
At the end of this module you should be able to:
- Describe the history behind the Adobe Experience Platform
- Describe why the Adobe Experience Platform was built and what problems it solves for both IT & marketing teams
- Compare legacy and modern system approaches to marketing and customer management
- Describe the business value in building a single connection between IT systems and a centralized marketing brain to drive 1:1 personalized conversations across any channel at any time
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The Evolution of Experience Cloud
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In this module you will learn how Adobe Experience Platform helps you deliver the right experience every time by transforming your data into robust real-time customer profiles and AI-driven insights you can activate in every channel. This introductory-level module gives you an overview of Platform’s capabilities, use cases, relationship with Adobe Experience Cloud, basic architecture, interface, and project roles.
After completing this module you should be able to:
- Describe key use cases of Adobe Experience Platform
- Describe the key capabilities of Adobe Experience Platform
- Describe the types of personalized cross-device, cross-channel customer experiences Adobe Experience Platform can help deliver
- Describe how Adobe Experience Platform fits into the larger Adobe Experience Cloud ecosystem
- Describe the basic architecture of Adobe Experience Platform
- Explain the layout of the user interface
- Describe the key roles involved in Adobe Experience Platform usage
- Describe the key project phases
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Introducing Adobe Experience Platform
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Course conclusion
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