Adobe Journey Optimizer for Business Practitioners – Professional

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Adobe Journey Optimizer for Business Practitioners – Professional

Course Code

AJO-BP200

Date Added

Jan 9, 2024

Last Updated

May 10, 2024

Duration

6 hours

Tags:

Adobe Journey Optimizer Professional Course Business Practioners

This course is an introduction to Adobe Journey Optimizer. Learners will explore elevating customer engagement initiatives, fostering meaningful interactions, and becoming proficient in Adobe Journey Optimizer. This course will help you prepare for the Adobe Journey Optimizer Professional exam.

Instructions for completing this course:

Click the first module below and the start button in the bottom right-hand corner to begin.

Please note that each module is separate. The system will track your progression through the course. Still, you must select each separate module, complete it, and then move to the next module. Once all the modules in this course are completed, you will earn your course completion certificate.

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Course modules

Course introduction

 

Module Resources
Introduction Start  

In this module, you will learn the skills necessary for crafting impactful customer communications. This module serves as a foundational step in your journey, providing a meticulous examination of essential elements in journey building.

 

Module Resources
Getting Started Start  
Lab Instructions Start  
Lab - Creating a Push Campaign using Personalization Start  

In this module, you will learn advanced skills and feature capabilities to refine your customer communication strategies. This module builds upon foundational knowledge and delves deeper into optimizing customer journeys.

 

Module Resources
Designing Journeys Start  
Lab Instructions Start  
Lab - Developing a Basic Customer Journey Start  

In this module, we delve deeper into the art of refining, testing, and optimizing customer journeys, building upon your foundational knowledge. This module is a journey towards mastering the intricate craft of enhancing customer experiences. You'll learn how to do journey testing and debugging to ensure frictionless interactions. Learn effective debugging techniques in Test Mode, conduct comprehensive journey tests, and validate strategies to unlock the secrets of campaign and journey optimization.

 

Module Resources
Testing and Simulations Start  
Lab Instructions Start  
Lab - Evaluate a Basic Customer Journey Start  

In this module, we delve into the intricacies of reporting mastery and content experimentation strategies. It serves as a pivotal phase in your journey toward mastering data insights and refining customer engagement strategies within Adobe Journey Optimizer.

 

Module Resources
Optimization and Performance Monitoring Start  
Lab Instructions Start  
Lab - Analyzing the Report of Your Journey Start  

In this module, we venture into the artistry of crafting precise journeys and campaigns. In this module, you'll navigate the terrain of strategic decision-making, learning to choose the most fitting journey or campaign type for diverse scenarios.

 

Module Resources
Advanced Concepts Start  
Lab Instructions Start  
Lab - Designing Campaigns for Targeted Email Blasts Start  

In this module, you'll dive into access management, focusing on essential topics like roles, resources, permissions, and sandboxes.

 

Module Resources
Administrative Tasks Start  
Lab Instructions Start  
Lab - Using Tags, Filters and Search Start